Well for starters you are committing to a ‘heckuva’ good time by spending an evening or two relishing in “The Heritage of Bozeman” with friends, business partners, and rodeo fans , which you can use the opportunity to thank employees, vendors, clients, and customers. The rodeo participants and fans do business with restaurants, gas stations, hotels, and other local retailers. There are also ancillary benefit(s) from the economic business cycle; your business may not see a direct advantage from the fans or participants, but additional dollars in the local economy is good for us all.